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The article

Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers’ willingness to pay premium price for portable tech gadgets

Chinnasamy Agamudainambhi Malarvizhi, Abdullah Al Mamun, Sreenivasan Jayashree, Farzana Naznen, Tanvir Abir

Rank
93 of 4,022
Percentile
top 2.4%
Where
Heliyon, 2022
Citations
105

From the 2022 list, OpenAlex counts as of 2026-10-29.

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