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The article
What drives Taobao live streaming commerce? The role of parasocial relationships, congruence and source credibility in Chinese consumers’ purchase intentions
Warinrampai Rungruangjit
- Rank
- 51 of 4,022
- Percentile
- top 1.3%
- Where
- Heliyon, 2022
- Citations
- 135
From the 2022 list, OpenAlex counts as of 2026-10-29.
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