Your Top 10 most-cited badge
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The article
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Vanitha Swaminathan, Alina B. Sorescu, Jan‐Benedict E.M. Steenkamp, Thomas C. O’Guinn, Bernd H. Schmitt
- Rank
- 4 of 61
- Percentile
- top 6.6%
- Where
- Journal of Marketing, 2020
- Citations
- 456
From the 2020 list, OpenAlex counts as of 2026-10-29.
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