Journal of Marketing
Journal · SAGE Publishing · ISSN 0022-2429
10,142 papers · 1,179,162 citations · h-index 497 · impact 10.5
Most-cited articles by yearJournal websiteOpenAlexMarketing and Advertising StrategiesConsumer Market Behavior and PricingDigital Marketing and Social MediaConsumer Retail Behavior StudiesConsumer Behavior and Marketing InfluenceCustomer Service Quality and Loyalty
Latest papers
- EXPRESS: When Marketers Get the Top Job: How Marketing CEOs Influence Firms’ Product-Market StrategyShekhar Misra, Ben Lee, Christophe Haon · Journal of Marketing · 2026
- EXPRESS: Incentive Design for Sales Managers: Impact on Resource Allocation and PerformanceAritra Bhattacharya, Raghu Bommaraju, Rob Waiser · Journal of Marketing · 2026
- EXPRESS: The Dark Side of Competition for Market Share: Competitive Pressure May Trigger Corporate MisconductLars Kaiser, Alexander Edeling, Marc Fischer · Journal of Marketing · 2026
- EXPRESS: The Collecting Mindset: Viewing Purchasing as Collecting Enhances Acquisition Experience and Product DesirabilityElena Bocchi, Adam Eric Greenberg, Zachary Estes · Journal of Marketing · 2026
- EXPRESS: The Double-Edged Offline Touchpoint: How Self-Pickup Stations Reshape Pure-Play E-Commerce TransactionsJingcun Cao, Zhiqi Li, Chenxi Liao et al. · Journal of Marketing · 2026
- EXPRESS: Political Extremism and Post-Purchase Customer–Brand RelationshipsForrest V. Morgeson, Udit Sharma, Yuyuan (Hana) Pan et al. · Journal of Marketing · 2026
- EXPRESS: Clarifying Individual Contributions: The Divisibility-Appeal Effect in FundraisingHui Li, Yunlu Yin, Qian Xu · Journal of Marketing · 2026
- When and Why Consumers Avoid Purchase on SmartphonesVincentia W. Yuen, Claudia Townsend, Michael Tsiros · Journal of Marketing · 2026
Most cited
- The Commitment-Trust Theory of Relationship MarketingRobert M. Morgan, Shelby D. Hunt · Journal of Marketing · 199424,060cited
- A Conceptual Model of Service Quality and Its Implications for Future ResearchA. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry · Journal of Marketing · 198523,120cited
- Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of EvidenceValarie A. Zeithaml · Journal of Marketing · 198820,167cited
- The Competitive Advantage of NationsTerry W. Clark, Michael Porter · Journal of Marketing · 199117,517cited
- Conceptualizing, Measuring, and Managing Customer-Based Brand EquityKevin Lane Keller · Journal of Marketing · 199316,205cited
- Evolving to a New Dominant Logic for MarketingStephen Louis Vargo, Robert F. Lusch · Journal of Marketing · 200315,891cited
- The Behavioral Consequences of Service QualityValarie A. Zeithaml, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 199613,002cited
- Whence Consumer Loyalty?Richard L. Oliver · Journal of Marketing · 199911,603cited
Profile assembled from OpenAlex, the open catalog of scholarly work. Metrics reflect OpenAlex’s coverage and may differ from other databases; “impact” is OpenAlex’s two-year mean citedness, comparable to a journal impact factor.
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