Journal of Marketing
Journal · SAGE Publishing · ISSN 0022-2429
15,180 papers · 1,285,949 citations · h-index 528 · impact 6.7
Journal websiteOpenAlexManagement and Marketing EducationConsumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesConsumer Market Behavior and PricingDigital Marketing and Social MediaConsumer Retail Behavior Studies
Latest papers
- EXPRESS: Rethinking Imitation in Marketing StrategySuyun Mah, Neil A. Morgan · Journal of Marketing · 2026
- EXPRESS: Are You Okay? Effects of a National Peer-Support Campaign on Mental HealthNicole Black, Lachlan Deer, David W. Johnston et al. · Journal of Marketing · 2026
- How Closely Should You Follow a Trend? Atypicality and Engagement on Social MediaMarc Bravin, Melanie Clegg, Reto Hofstetter et al. · Journal of Marketing · 2026
- EXPRESS: Preference Filtering: When Customers Share Narrow Preferences with AlgorithmsPhyliss Jia Gai, Eugina Leung, Anne-Kathrin Klesse · Journal of Marketing · 2026
- EXPRESS: Seeding Social Affirmation: Influencer + Follower Seeding Strategies and the Diffusion of Online Word-of-MouthHee Mok Park, Minki Kim, Nicholas H. Lurie · Journal of Marketing · 2026
- EXPRESS: How the #MeToo Movement Has Reshaped Gender Dynamics in the Marketplace: Evidence from the Entertainment IndustryChi P. Tran, Nooshin L. Warren, Joshua T. Beck · Journal of Marketing · 2026
- EXPRESS: Going Smaller with Precise Numbers: How Numerical Precision Orients Attention and Shifts Attribute Weighting in Consumer JudgmentsJorge Pena‐Marin, Mathew S. Isaac, Jennifer Seokhwa Hong · Journal of Marketing · 2026
- EXPRESS: People Like Us: Heightened Preference for Ingroup Providers in Mental HealthcarePhyllis Xue Wang, Zhengyu Shi, Jinjie Chen et al. · Journal of Marketing · 2026
Most cited
- The Competitive Advantage of NationsTerry Clark, Michael Porter · Journal of Marketing · 199117,703cited
- The Commitment-Trust Theory of Relationship MarketingRobert M. Morgan, Shelby D. Hunt · Journal of Marketing · 199417,442cited
- A Conceptual Model of Service Quality and Its Implications for Future ResearchA. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry · Journal of Marketing · 198517,190cited
- Evolving to a New Dominant Logic for MarketingStephen L. Vargo, Robert F. Lusch · Journal of Marketing · 200314,484cited
- Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of EvidenceValarie A. Zeithaml · Journal of Marketing · 198812,736cited
- The Commitment-Trust Theory of Relationship MarketingRobert M. Morgan, Shelby D. Hunt · Journal of Marketing · 199410,706cited
- Trust: The Social Virtues and the Creation of ProsperityPeter A. Schneider, Francis Fukuyama · Journal of Marketing · 199610,688cited
- Conceptualizing, Measuring, and Managing Customer-Based Brand EquityKevin Lane Keller · Journal of Marketing · 199310,525cited
Profile assembled from OpenAlex, the open catalog of scholarly work. Metrics reflect OpenAlex’s coverage and may differ from other databases; “impact” is OpenAlex’s two-year mean citedness, comparable to a journal impact factor.
Your own research deserves this workspace
Search and screen literature, follow authors and journals, analyze your data, and write in your own voice — in one place.