Journal of Marketing
Journal · SAGE Publishing · ISSN 0022-2429
15,201 papers · 1,303,169 citations · h-index 532 · impact 7.4
Journal websiteOpenAlexManagement and Marketing EducationConsumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesConsumer Market Behavior and PricingDigital Marketing and Social MediaConsumer Retail Behavior Studies
Latest papers
- EXPRESS: Political Extremism and Post-Purchase Customer–Brand RelationshipsForrest V. Morgeson, Udit Sharma, Yuyuan (Hana) Pan et al. · Journal of Marketing · 2026
- EXPRESS: Clarifying Individual Contributions: The Divisibility-Appeal Effect in FundraisingHui Li, Yunlu Yin, Qian Xu · Journal of Marketing · 2026
- EXPRESS: When and Why Consumers Avoid Purchase on SmartphonesVincentia Yuen, Claudia Townsend, Michael Tsiros · Journal of Marketing · 2026
- EXPRESS: Effects of Revolving Door Directors on Customer Relationship Performance in Business-to-Government MarketsShuai Yan, Ju-Yeon Lee, Hui Feng · Journal of Marketing · 2026
- EXPRESS: Amplifying Insights: Harnessing Voice Technology to Decode Customer Uncertainty in MarketingTongyao Shen, Hye-Jin Kim, Jehoshua Eliashberg et al. · Journal of Marketing · 2026
- EXPRESS: Agentic AI and the New Architecture of Marketing RelationshipsAdithya Pattabhiramaiah, Martin Mende, Huachao Gao et al. · Journal of Marketing · 2026
- Research-Driven Apps: The Last Mile of Marketing ScholarshipDetelina Marinova, Rajdeep Grewal, Rik Pieters et al. · Journal of Marketing · 2026
- EXPRESS: Channel Adoption Pathways and Post-Adoption BehaviorShirsho Biswas, Hema Yoganarasimhan, Haonan Zhang · Journal of Marketing · 2026
Most cited
- The Competitive Advantage of NationsTerry W. Clark, Michael Porter · Journal of Marketing · 199117,604cited
- The Commitment-Trust Theory of Relationship MarketingRobert M. Morgan, Shelby D. Hunt · Journal of Marketing · 199417,405cited
- A Conceptual Model of Service Quality and Its Implications for Future ResearchAnitha Parasuraman, Valarie A. Zeithaml, Leonard L. Berry · Journal of Marketing · 198517,152cited
- Evolving to a New Dominant Logic for MarketingStephen Louis Vargo, Robert F. Lusch · Journal of Marketing · 200314,647cited
- Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of EvidenceValarie A. Zeithaml · Journal of Marketing · 198812,714cited
- The Commitment-Trust Theory of Relationship MarketingRobert M. Morgan, Shelby D. Hunt · Journal of Marketing · 199410,932cited
- Trust: The Social Virtues and the Creation of ProsperityPeter A. Schneider, Francis Fukuyama · Journal of Marketing · 199610,665cited
- Conceptualizing, Measuring, and Managing Customer-Based Brand EquityKevin Lane Keller · Journal of Marketing · 199310,504cited
Profile assembled from OpenAlex, the open catalog of scholarly work. Metrics reflect OpenAlex’s coverage and may differ from other databases; “impact” is OpenAlex’s two-year mean citedness, comparable to a journal impact factor.
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