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The article

Virtual Reality in Marketing: A Framework, Review, and Research Agenda

Mariano Alcañíz, José Enrique Bigné Alcañiz, Jaime Guixeres

Rank
61 of 2,864
Percentile
top 2.2%
Where
Frontiers in Psychology, 2019
Citations
224

From the 2019 list, OpenAlex counts as of 2026-10-29.

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