Your Top 10 most-cited badge
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The article
How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
Hannes Datta, Kusum L. Ailawadi, Harald J. van Heerde
- Rank
- 10 of 50
- Percentile
- top 20%
- Where
- Journal of Marketing, 2016
- Citations
- 298
From the 2016 list, OpenAlex counts as of 2026-10-29.
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