Your Top 10 most-cited badge
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The article
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
Rajeev Batra, Kevin Lane Keller
- Rank
- 6 of 50
- Percentile
- top 12%
- Where
- Journal of Marketing, 2016
- Citations
- 636
From the 2016 list, OpenAlex counts as of 2026-10-29.
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