Your Top 10 most-cited badge
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The article
Data Privacy: Effects on Customer and Firm Performance
Kelly D. Martin, Abhishek Borah, Robert W. Palmatier
- Rank
- 5 of 50
- Percentile
- top 10%
- Where
- Journal of Marketing, 2016
- Citations
- 782
From the 2016 list, OpenAlex counts as of 2026-10-29.
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