Your Top 10 most-cited badge
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The article
Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App
Manpreet Gill, Shrihari Sridhar, Rajdeep Grewal
- Rank
- 10 of 43
- Percentile
- top 23.3%
- Where
- Journal of Marketing, 2017
- Citations
- 159
From the 2017 list, OpenAlex counts as of 2026-10-29.
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