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The article
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang
- Rank
- 6 of 43
- Percentile
- top 14%
- Where
- Journal of Marketing, 2017
- Citations
- 260
From the 2017 list, OpenAlex counts as of 2026-10-29.
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