Your Top 10 most-cited badge
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The article
Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications
Venkat Ramaswamy, Kerimcan Ozcan
- Rank
- 5 of 53
- Percentile
- top 9.5%
- Where
- Journal of Marketing, 2018
- Citations
- 183
From the 2018 list, OpenAlex counts as of 2026-10-29.
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