Your Top 10 most-cited badge
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The article
Does It Pay to Be Real? Understanding Authenticity in TV Advertising
Maren Becker, Nico Wiegand, Werner Reinartz
- Rank
- 2 of 53
- Percentile
- top 3.8%
- Where
- Journal of Marketing, 2018
- Citations
- 211
From the 2018 list, OpenAlex counts as of 2026-10-29.
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