Your Top 10 most-cited badge
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The article
The Role of Marketer-Generated Content in Customer Engagement Marketing
Matthijs Meire, Kelly Hewett, Michel Ballings, Vikas Kumar, Dirk Van den Poel
- Rank
- 8 of 43
- Percentile
- top 18.7%
- Where
- Journal of Marketing, 2019
- Citations
- 298
From the 2019 list, OpenAlex counts as of 2026-10-29.
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