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The article

Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities

Dennis Herhausen, Stephan Ludwig, Dhruv Grewal, Jochen Wulf, Marcus Schögel

Rank
7 of 43
Percentile
top 16.3%
Where
Journal of Marketing, 2019
Citations
336

From the 2019 list, OpenAlex counts as of 2026-10-29.

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