Your Top 10 most-cited badge
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The article
A Theories-in-Use Approach to Building Marketing Theory
Valarie A. Zeithaml, Bernard J. Jaworski, Ajay K. Kohli, Kapil R. Tuli, Wolfgang Ulaga, Gerald Zaltman
- Rank
- 6 of 43
- Percentile
- top 14%
- Where
- Journal of Marketing, 2019
- Citations
- 395
From the 2019 list, OpenAlex counts as of 2026-10-29.
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