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The article

What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence

Gerard J. Tellis, Deborah J. MacInnis, Seshadri Tirunillai, Yanwei Zhang

Rank
5 of 43
Percentile
top 11.7%
Where
Journal of Marketing, 2019
Citations
495

From the 2019 list, OpenAlex counts as of 2026-10-29.

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