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The article

Uniting the Tribes: Using Text for Marketing Insight

Jonah A. Berger, Ashlee Humphreys, Stephan Ludwig, Wendy W. Moe, Oded Netzer, David A. Schweidel

Rank
4 of 43
Percentile
top 9.4%
Where
Journal of Marketing, 2019
Citations
742

From the 2019 list, OpenAlex counts as of 2026-10-29.

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