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The article

“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions

Claudia Fernanda Gonzalez-Arcos, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga, Jörgen Sandberg

Rank
10 of 76
Percentile
top 13.2%
Where
Journal of Marketing, 2021
Citations
189

From the 2021 list, OpenAlex counts as of 2026-10-29.

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