Your Top 10 most-cited badge
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The article
Better Marketing for a Better World
Rajesh K. Chandy, Gita Venkataramani Johar, Christine Moorman, John Heath Roberts
- Rank
- 5 of 76
- Percentile
- top 6.6%
- Where
- Journal of Marketing, 2021
- Citations
- 298
From the 2021 list, OpenAlex counts as of 2026-10-29.
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