Your Top 10 most-cited badge
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The article
An Emerging Theory of Avatar Marketing
Fred Miao, Irina V. Kozlenkova, Haizhong Wang, Tao Feng Xie, Robert W. Palmatier
- Rank
- 2 of 76
- Percentile
- top 2.7%
- Where
- Journal of Marketing, 2021
- Citations
- 686
From the 2021 list, OpenAlex counts as of 2026-10-29.
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