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The article

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

Peter N. Golder, Marnik G. Dekimpe, Jake An, Harald J. van Heerde, Darren S.U. Kim, Joseph W. Alba

Rank
3 of 48
Percentile
top 6.3%
Where
Journal of Marketing, 2022
Citations
226

From the 2022 list, OpenAlex counts as of 2026-10-29.

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