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The article

Influencer Marketing Effectiveness

Fine F. Leung, Flora Fang Gu, Yiwei Li, Jonathan Z. Zhang, Robert W. Palmatier

Rank
1 of 48
Percentile
top 2.1%
Where
Journal of Marketing, 2022
Citations
489

From the 2022 list, OpenAlex counts as of 2026-10-29.

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