Your Top 10 most-cited badge
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The article
Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
Lan Ton, Rosanna Smith, Julio Sevilla
- Rank
- 7 of 43
- Percentile
- top 16.3%
- Where
- Journal of Marketing, 2023
- Citations
- 88
From the 2023 list, OpenAlex counts as of 2026-10-29.
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