Your Top 10 most-cited badge
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The article
Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
Xian Gu, Xiaoxi Zhang, P.K. Kannan
- Rank
- 3 of 43
- Percentile
- top 7%
- Where
- Journal of Marketing, 2023
- Citations
- 162
From the 2023 list, OpenAlex counts as of 2026-10-29.
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