Your Top 10 most-cited badge
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The article
Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising
Michael I. Braun, Eric M. Schwartz
- Rank
- 3 of 49
- Percentile
- top 6.2%
- Where
- Journal of Marketing, 2024
- Citations
- 40
From the 2024 list, OpenAlex counts as of 2026-10-29.
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