Your Top 10 most-cited badge
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The article
Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases
Stijn Maesen, Dionysius Ang
- Rank
- 2 of 49
- Percentile
- top 4.1%
- Where
- Journal of Marketing, 2024
- Citations
- 52
From the 2024 list, OpenAlex counts as of 2026-10-29.
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